The challenges of getting marketing done
When you sit down to plan out your practice strategy for the coming year, you have the best intentions of marketing high on the to-do list. But we know how it is – even the best laid plans can go astray, and your marketing efforts can sometimes be waylaid.
The key to putting marketing back at the top of your priority list is to have a workable marketing strategy in place.
As we’ll see in our six-step approach to updating your marketing, good marketing comes from having a clear idea of what you want to achieve.
You'll learn how to:
- Ask the key questions
- Define your brand as a practice
- Creating your ICP
- Chosing the best marketing channels
- Planning out your future campaigns