Attracting and retaining your perfect clients

Accountancy is becoming an ever more crowded market.

Between 2018 - 2022, IRIS estimates there has been a 40% increase in small practices and bookkeepers. Newer firms can appear exciting and credible with minimal but consistent investments in marketing.

For larger firms, the impact is severe as the growth of students and qualified members is declining, reported by the FRC. As a result, established firms can no longer rely solely on their credibility due to capacity constraints. 

Exclusive Guide


In this guide we talk through the following: 

  • Tips to attract and retain your most valued clients 
  • How to serve clients throughout their business lifecycle
  • Differentiating your services to be industry leaders