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Key client sectors which need your support now

Kirsty McGregor Jun 20, 2025

How many of your manufacturing & engineering clients can withstand another 10% cost on their bottom line?

How will your farming clients cope with more price pressure on their products?

Can your retail and wholesale clients manage the influx of yet more cheaper goods coming from overseas, if the UK is used by foreign competitors to dump stock?

These are all industries which are likely to bear the brunt of the trade deals and US tariffs. 

Clients in these sectors will be fearful and looking for support as the continual news cycle brings worrying headlines each day for these business owners. 
 

What is the impact of continual trading turbulence?

We’ve had multiple trading shocks over the last five years. Businesses which were once resilient with strong balance sheets are now working with less cash resources & much thinner margins.

According to research from Bain, there are more dramatic swings in times of turbulence than during stable times. 

There are 89% more “sinking ships” but, for those companies who are strategic, there are 47% more “rising stars” too. 

Standing still is not an option if you want to be one of the winners, not losers. 

 

How you can help your clients be the “Rising Stars”

1. Create a cash safety net 

  • Larger corporate businesses always go straight to the markets to obtain more cash, when the months ahead look rocky. We saw these trends pre-Covid, a second wave with the onset of the Ukraine war and again now. 
  • This gives the Board confidence to make the right decisions for the company in the medium & long-term, rather than being restricted and panicked when there is no cash and the business is approaching crisis.
  • Suggest to your clients that you help them review the market for additional funding sources and credit lines, available to draw down now, or when they need it.

2. Expand their supply chain with great credit terms

  • Whether it’s the price of steel, oil or consumables, all imported goods are likely to see an increased price again eventually.
  • Having more supplier relationships means that your client can shop around to get the best price
  • Suggest to your clients that they ensure they have the strongest credit score possible (use the Credit Review Service) then approach new suppliers and agree more trading terms

3. Track customer risk

  • Many companies will hit the buffers over the next few months and you don’t want your client suffering bad debts
  • Credit scores are the fastest way to spot if a company is in trouble, way before the administrators or liquidators are called in
  • Suggest to your clients that they use Capitalise for Business to track their customers’ credit scores and prioritise credit control for companies which start to decline

 

How we can help you

Capitalise works in partnership with you, so you can help your clients. Your Capitalise Partnership Manager can:

  • Help you identify which clients need help the most 
  • Support you through funding applications to over 100 lenders 
  • Provide the process to access the Credit Review Service

Contact them directly, or email partner.support@capitalise.com.

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