What is it about our culture being embarrassed to discuss fees? Aynsley Damery, Steve Briginshaw, and Kirsty McGregor discuss how we can avoid this issue becoming awkward with clients, but also the importance of knowing how or whether you are going to charge for cashflow preparation and any follow-on work.
They have some wise advice and also practical suggestions.
- Telephone script for speaking to clients about cashflows
Businesses need to plan for survival. Prepare a cashflow forecast and ensure they know how they will survive this period to thrive again. We are asking accountancy firms to join our campaign and commit to have a dialogue with every single client to:
- Check in. Are they coping okay? what are their main worries?
- Prompt a forecast. Encourage them to prepare a cashflow forecast for the next 12 months & assist with that, if necessary
- Assess further support & funding needs. Do they need further support to raise finance, manage working capital or consider another strategic direction for their business?