In our series of interviews for the Future Positive Podcast, we recently interviewed Debra Corey, HR Author and Consultant, who describes herself as a ‘Rebel’ because she wants to challenge the traditional ways companies treat their people - and so increase their retention and achieve better recruitment outcomes.
Keep reading to find out how you can bring your firm values to life.
Living your values
Debra talks about first creating a toolkit of knowing ‘Who you are’, ‘What you do differently’ and ‘How do you treat your people’. Most accounting firms have spent hours creating these missions and value statements and proudly list them on their websites. However, how many live them?
Kirsty McGregor, Accountant-in-Residence at Capitalise, recounts her experiences of working with one accounting firm recently.
This mid-tier practice had dedicated hours of leadership time to discussing what their values should be and how they should develop their culture. They used team away days to share those statements and everyone became excited for the future.
However, just one month later, a recruitment advert for this same company looked like this:
We're looking for a Senior Accountant & Auditor to join our team. Just a few of the things you’ll be doing:
Preparing accounts and tax returns
Planning and undertaking company audits
Building client and team relationships
Enjoying cake and a brew