Free startup pitch deck template

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What is a pitch deck?

A pitch deck is a presentation used by a new business to outline its key aspects to potential investors, stakeholders, or partners. 

A pitch deck acts as a tool to communicate the startup's value proposition, business model, market opportunity, and growth strategy. 

Typically, a pitch deck consists of a series of slides that cover essential information about the startup. While the specific content and structure may vary depending on the industry and target audience, a standard pitch deck often includes: a problem statement, a proposed solution, the market opportunity, the business model, a go-to-market strategy, the team involved and financial projections. 

What is the purpose of a pitch deck?

A pitch deck should persuasively communicate a startup's key aspects to potential investors or stakeholders and leave a strong, positive impression.

A pitch deck aims to generate interest, excitement, and confidence in the business’ potential for success, with the goal of securing funding, a partnership, or any other form of support that would help the business to thrive and grow. 

What is the difference between a pitch deck vs a business plan?

What makes a good pitch deck?

To create a good startup pitch deck, you should try to include the following information: 

• Clear and focussed communication

Communicate the startup's value proposition, problem-solution fit, and market opportunity in a clear manner.
Try to prioritise only the essential information, to avoid unnecessary details and ensure the main points are easy to grasp.

• Engaging visuals

Use visually appealing graphics, images, and charts to enhance understanding and maintain audience interest.

• A compelling story

Tell a compelling narrative that captures the audience's attention and keeps them engaged throughout the presentation. Try starting your story with a customer problem, then go on to explain how your product or service would solve that. Consider using emotive language to make your story compelling.

• Market validation

Provide data and evidence to support the market opportunity, showcasing demand and potential for growth. This is further proof for the ways your startup's product, or service, addresses a specific problem in the market.

• Traction and milestones

Highlight any progress made to demonstrate customer traction and momentum; signed up users so far,  partnerships, or revenue generated.

• Realistic financial projections. 

Include well-reasoned financial forecasts that demonstrate a clear path to profitability.
Conclude with a specific "ask" from potential investors and explain how the funding will be used to drive growth over a specific time period.