Our editorial policy

At Capitalise.com, we believe that good financial decisions start with reliable information. Everything we publish, whether that's a guide to business funding, an explanation of a financial product, or an insight into the lending market, is written to help you make sense of a complex landscape with confidence.

This page explains how we create our content, who writes it, and the standards we hold ourselves to.

Who writes our content

Our content is produced by a team of writers with expertise in business finance, lending, and the UK funding market. Where we bring in external contributors, we work only with professionals who have direct experience in the subject they're writing about, whether that's an accountant, or an industry specialist.

Our writers include:

• Paul Surtees, CEO and Co Founder at Capitalise

• H'acina Smaini, Head of Marketing at Capitalise

• Nicholas Richardson, Head of Funding at Capitalise

• Jack Johnson, Head of Product at Capitalise,

• Toby Ishmael, Senior Partnership Manager at Capitalise

• Phoebe Price, Senior Digital Marketing Manager at Capitalise

• George Corrigan, Senior Funding Specialist at Capitalise

• Kirsty McGregor, Founder of the Corporate Finance Network

If something is sponsored or written in partnership with a third party, we say so clearly.

How we ensure accuracy

Every piece of content published on Capitalise.com goes through a two stage review process before it reaches you. The author completes their draft, and it is then reviewed by a second member of our team, independently of the original writer, who checks it for factual accuracy, clarity, and consistency with current market conditions.

For content that touches on regulated topics, lending criteria, or specific financial products, we apply an additional layer of review to ensure it meets FCA guidelines on financial promotions and does not mislead readers about outcomes, eligibility, or risks.

The standards we write to

We aim to be clear, not clever. Financial services has a long history of hiding behind jargon, and we want no part of that. Our content is written to be understood by a busy business owner who doesn't have time to decode complicated language, while still being rigorous enough to be useful to a finance professional.

We do not exaggerate, speculate, or make claims we cannot support. Where we cite data or research, we link to the original source. Where the picture is uncertain or subject to change as it often is in financial markets, we say so.

Keeping content current

The funding landscape changes. Interest rates shift, lender criteria evolve, and government schemes come and go. We review our content regularly to make sure what we publish reflects the current reality, not a snapshot from two years ago. When we update an article in a meaningful way, we note the date it was last reviewed.

If you spot something that looks out of date or factually incorrect, please let us know, we take every query seriously.

Our independence

Capitalise.com operates as a platform connecting businesses with lenders and finance products. Our editorial content is kept independent of our commercial relationships. The fact that a lender or product appears on our platform does not influence how we write about it. Our job is to inform you, not to sell to you through our content.

Why this matters to us

In financial services, trust is everything. We are asking business owners to make important decisions, sometimes about significant sums of money and we take that responsibility seriously. Our editorial standards exist not because we have to have them, but because we believe you deserve content you can actually rely on.