If you run a shop, restaurant, pub, cafe or leisure business, you already know 2026 has been one of the hardest years in recent memory. Margins are thin, costs are still rising, and accessing finance has become genuinely difficult for consumer facing businesses in a way it was not five years ago. But difficult does not mean impossible. Many resilient operators are still finding ways to secure the funding they need by understanding how lenders now assess the sector, preparing earlier, and matching the right finance product to the right purpose. This guide explains why the funding environment has shifted, what that means in practice if you are looking to borrow, and tips for securing capital.
The economic outlook for the retail sector in 2026
The data confirms what many operators have been feeling for some time. The Deloitte Consumer Tracker recorded its largest fall in economic confidence since Q4 2024 in Q1 2026(13), with the index falling 13.5 percentage points, returning to levels last seen four years ago. Retail sales also fell 0.7% year-on-year in April 2026, the sharpest decline since November 2024. There are three forces compounding here:
For a fuller view of the wider economic context behind these trends, read our June 2026 Economic Outlook.
Why getting funded in consumer facing sectors has become harder
The impact on borrowing is measurable. The retail sector’s share of all business loan applications on Capitalise’s platform has fallen from 4.7% in Q1 2023 to just 0.5% in Q1 2026, even as total applications across all sectors grew by 52% over the same period. This shift is being driven by a number of factors:
“From where we sit, lender appetite for retail has cooled, even if no one says so out loud. The rejections speak for themselves. Then there's HMRC. Tax arrears are everywhere, and that flag alone is enough for most lenders to walk away. It signals distress, and it puts them behind HMRC in the queue. The result is a sector that struggles to get funding even when it needs it most.” - Nick Richardson, Head of Funding, Capitalise
Consumer facing businesses also face structural barriers that make standard lending products a poor fit. Energy costs are a fixed overhead, which means rising bills erode margins before you have served a single customer, and lenders can see that pressure in your P&L. Seasonal cash flow creates another mismatch, because businesses often need capital ahead of a trading season, while traditional lending timelines do not always accommodate that. Thin or negative margins can also make term loans harder to service, as fixed monthly repayments are difficult to meet when trading is quiet, even if the business is viable over the year as a whole.
There is some reassurance in that funding has not disappeared; the route to it has simply become more specific. Businesses that understand their numbers, explain their funding needs clearly, and approach the right lenders may still be able to access capital. The key is to avoid assuming that a decline from one lender means the whole market is closed.
Which finance products work best for retail, hospitality and leisure businesses?
Not all funding products are suited to the same purpose. The right option depends on whether you are managing day-to-day cash flow, preparing for a busy trading period, replacing equipment, or investing in longer term growth. For retail, hospitality and leisure businesses, the most relevant products are usually those that reflect the sector’s trading patterns and cash flow pressures.
Managing seasonal cash flow
For many retail businesses, Q4 is critical because of major trading moments such as Black Friday and Christmas. One of the most important things to do is ensure you have enough headroom to purchase stock well in advance, but that can be difficult if sales are slower in Q3. Running out of cash in October is a common problem for many operators, and the same issue applies to hospitality and leisure businesses that need to invest in stock, staffing, marketing, outdoor space or equipment ahead of the summer months.
The fundamental mismatch is that businesses need capital before the season, while traditional lenders often want to see performance before they lend. Merchant cash advances and revolving credit facilities are generally the most effective tools for bridging this gap. If a significant portion of your annual revenue is concentrated in a short window, your funding plan needs to reflect that timing rather than rely on finance becoming available once the season is already underway. This is one of the areas where planning ahead can make the biggest difference. A business that knows when cash pressure is likely to appear can arrange funding before the pressure becomes urgent. That can mean buying stock at the right time, taking advantage of peak demand, and entering the season with more confidence.
How to put together a stronger application
The businesses successfully securing funding right now share one characteristic: they arrive prepared. Lenders who are cautious about the sector are looking for clear evidence that you understand your numbers, have a credible plan, and are in control of any risks. A stronger application does not need to be overcomplicated, but it does need to show that you have thought carefully about affordability, cash flow and the purpose of the funding. The good news is that many of the steps that strengthen an application are within your control. Even where the wider market is challenging, better preparation can improve how your business is understood by lenders.
What this means for your consumer facing business
If you have been turned down for finance, or you are not sure where to start, the most useful first step is to understand exactly where your business stands. That means looking at your credit position, cash flow, any arrears and the type of funding that best matches your situation.
A challenging market can make borrowing feel discouraging, but it also makes preparation more valuable. Being turned down by one lender does not mean your business is out of options, and it does not mean every lender will view your application in the same way. With a clear picture of your numbers and access to a wider range of lenders, you can approach the market more confidently. You can check your business credit score with Capitalise to understand your current position. When you apply for funding, you can also speak with a funding specialist to get dedicated, personal support and compare options across the market.
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